Intuit encourages customers to use their products, like QuickBooks and TurboTax, instead of seeking the services of a licensed CPA. This is fine for clients who are informed and experienced enough to do their own taxes. For others, specifically business owners, this DIY method is less effective than traditional accounting.
Thanks to Intuit and similar accounting software, the position of a licensed CPA has been cheapened. The true value that CPAs can bring to individuals and businesses—helping to lower taxes as much as legally possible, and providing businesses with information that helps them make critical financial decisions—is diminished when they are positioned incorrectly.
A return to traditional accounting means a return to the value-add that a licensed CPA brings to your business.
At Insogna CPA, we are committed to bridging the gap between CPAs and business owners who are looking beyond just transactional tax prep help and rather looking for advice that helps our business owners maximize their deductions. Technology can do a lot for you, but it can’t do what we can. Insogna CPA shifts the focus back onto helping our clients build their businesses and grow personal wealth.
Contact Insogna CPA today to find out how our integrated team of experts can put a human touch back into your business’s accounting and taxes.
